Floratta is a flower import and distribution company based in Portugal. It sources fresh-cut flowers from international growers and delivers them to florists, event planners and decorators. Built on the idea of renewal, the brand embraces four core values: renewal, rigour, love and cycle. From the Italian “Fioretta” for “little flower” and “to bloom”, evoking rebirth and renewal. It is the same cycle the business lives by: receiving flowers at their most fragile and delivering them, still blooming, to their destination. With the slogan "Da origem ao destino, flor a flor" (from origin to destination, flower by flower), Floratta turns logistics into an act of care. The visual identity draws on a double reading of the Renaissance: as a narrative of blooming and renewal, and as a movement defined by harmony, proportion and restraint.