Anthony — a firm believer in the power of community and personal growth — embodies the identity, which reflects his physical and mental strength as well as his dedication to personal development. The ‘AV’ is all about movement and strength, while the symbol represents personal growth. Together, they highlight focus, intention, and the power of progression, all while fostering a sense of community and empowerment. In collaboration with him, we created a t-shirt designed to confront common excuses for not exercising, offering solutions to overcome them. Each t-shirt sold directly supported ‘Acreditar’, a Portuguese association that supports children with cancer and their families.